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So, how did windfall gains come into life ?

The idea of making windfall gains came into my mind after a certain span of time. I kept receiving those online marketing articles from professional marketers that you are free to publish on your website. Why do they give out their ideas and tips out for free is simple, they gain more attention through this.

I used to just delete these good texts and viewed it as spam since I didn’t have the adequate related website to publish these articles. After spending time producing many web projects and learning more about search engine optimization (SEO), I learnt how important content and copy writing is for the success of a website. So, I thought, maybe these texts might come in handy someday, so instead of deleting them, I kept saving them in a folder. So, I was still trying to figure out a way from time to time what to do best with those texts who kept on increasing on my folder. Then the idea popped up in my mind of making an online marketing portal which will be interactive and have an archive where all the articles will have to be listed and a forum where users can register and discuss about these articles, online marketing and SEO.

Now, a name had to be found for this project, and someday I read somewhere the word “windfall gains” and I found that it sounded really nice. So, I checked up its definition:

Windfall Gains: INCOME you do not expect, such as winning a lottery prize. Economists have long argued about whether people are likely to save such windfalls or spend them. According to the PERMANENT INCOME HYPOTHESIS , favoured by most economists, people save the lion's share of windfall gains. But real life often contradicts this; ask any lottery winner.” – Economist

Windfall Gains: (1997: £35bn) mergers of building societies & their demutualisation.  (Eco theory tells us that an increase in consumer’s wealth unlikely to lead to a proportionate increase in consumption, with consumer spreading consumption over lifetime – so increase in consumption likely to be relatively small.) – But 1997: larger than expected (1 explanation: liquidity constraints: people unable to borrow on strength of future income – so spend it.)
- Revision Notes

Windfall Gains: Is the decision to become self-employed constrained by access to credit? Swedish microdata suggest that the probability of being self-employed increases when people receive windfall gains in the form of lottery winnings and inheritances. The data, therefore, are consistent with the hypothesis that liquidity constraints are binding on the decision to become and stay self-employed. Copyright 1996 by Royal Economic Society. - IDEAS REPEC

Windfall Gains: African governments reap windfall gains from high oil and commodity prices - If crude oil prices remain at current levels, surpluses generated by Africa’s eight largest oil exporters could be worth US$ 35 billion (£19 billion) by 2015, dwarfing the pledge by G8 leaders at Gleneagles to double aid. According to Michael Warner, a Research Fellow at the Overseas Development Institute, this projected windfall, coupled with near-record high prices for several other commodities, would be enough to fund the Millennium Development Goals (MDGs). – Energy Scenarios Ireland

Since windfall gains stands for an income you didn’t expect, thats what we are aiming at with this portal! We want this portal to be your lottery, in having found this site, you already made the first step into coming closer to the jackpot, YOUR JACKPOT! With the information provided here and being discussed about, it all remains in your hands what you will do with it. You will be responsible for your own success, start today!

So, the domain name and project relate to its meaning and i decided to associate it with online marketing information exchange. The more information you have about online marketing and it’s possible strategies, the more likeley you can and will develop a potential successful new business model or improve your existing one and then surprise yourself with an unknown windfall gain!

And who is windfall gains ?

People who work in various fields on the web and have developed numerous projects and realised that, whatever project you develop, with the right marketing strategy and SEO you can market your offers and get it working.

Now, to get it working took us a long time, so from that we gained a lot of experience. For example the design of your site should be excellent to make it trustworthy, its navigation should be user friendly, products easy to find and well explained, service oriented, good rankings in the search engines (seo) for the right keywords to get the traffic that pays, and then you start selling. It isn’t as simple as it appears. Check out our portal, read the articles and join in the discussion in our forum. It will be a pleasure sharing out experiences with like minded folks in this business.

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